Minority Report-like adverts ‘may hit the UK next year’ – BBC News

In 2002, Steven Spielberg’s hugely successful film Minority Report set imaginations alight, showing a glimpse of what the world could be like in the not-too-distant future.

Its plot revolved around a special police unit named ‘PreCrime’ which would predict when a murder was about to take place, giving police a chance to capture the potential criminal before they could commit the act.

Yet for many, by far the most intriguing ‘invention’ in Minority Report intrusively made itself known as Tom Cruise’s character strolled through a mall.

“John Anderton!” an advertisement yelled. “You could use a Guinness right about now!”

As Anderton walked on, his world was a blur of noise and distraction emanating from adverts all over the room.

The film was set in 2054, but while we are still many years away from the Minority Report world, a new report suggests that adverts like the ones in the film may be well on the way, and indeed, that some already exist.

It’s not about the bike – BBC News

It’s a no-brainer. Cycling is good for you. It keeps you fit, gets you out in the fresh air and is kind to the environment.

Cycling to work is more popular than ever, because it’s an easy way of fitting exercise into the daily routine and it doubles as transport.

According to the government, “regular exercise like cycling halves your chances of suffering from heart disease, and helps to prevent strokes, diabetes, and some kinds of cancer.

“Your blood pressure and resting heart rate will be lower, and you’ll feel more awake and less stressed.”

And it can save a fortune. Or can it?

Hybrids vs Trucks. Comparing sales over the last decade. – Mike Kruzeniski

In October, Toyota announced that it had sold over two million Prius hybrids globally since it introduced the vehicle in 1997. Remarking on the announcement, Jalopnik (an automotive blog owned by Gawker) compared the Prius sales to U.S. truck sales during the same period. Even though the comparison was between Prius global sales and truck sales only in the United States, as you might expect, the truck sales beat Prius sales by a considerable amount  – about 17x. 

However, a few things were odd about Jalopnik’s use of data: First, comparing a single vehicle against an entire vehicle category. Second, comparing global sales against U.S. sales. Third, comparing cumulative sales from 1997-2010, since the Prius was only introduced to the United States in 2000, while trucks were an already existing, well established and popular vehicle category with a long head start. While the data isn’t wrong, it tells a misleading and incomplete story. Since Trucks and Hybrids carry a certain cultural symbolism in the United States, I was curious about the full data behind these categories. I felt that there would be some better ways normalize and express the information for a fairer comparison of the categories, and to see if there were any emerging trends that would become visible. I spent some time digging in to the sources that Jalopnik linked to in their post, and found some others to piece together information that was missing (all sources are listed at the bottom of this post). 

Vale mucho mucho mucho la pena leer este blog completo. Sobre todo aquellos a los que les interesa cómo el periodismo usa e interpreta los datos con los que da una noticia.

First tube station to get Wi-Fi next week • The Register

Charing Cross will become the first London Underground station to offer wireless internet access from next week.

BT Openzone will run a six-month trial in the ticket hall area and on Northern and Bakerloo line platforms. There won’t be any access on trains.

The service will be offered on the same basis as other BT Openzone hotspots: free to BT broadband subscribers and Fon members, and available for a fee to others.