Now the Financial Times is getting really bullish about its web access model. In another tweak, it’s now ensuring that no free articles are on offer to non-registered users.
In 2007, the site introduced this access model to give five free articles a month to casual readers, and 25 to free-registered users, as incentives to subscribe. But, watching its paying customers grow since then, it reduced the five free articles to one a month, and now to none.
The free articles for free-registered readers has also been reduced to 10 a month. But unregistered readers who come via Google (NSDQ: GOOG), will still get five free articles, under its adoption of Google’s modified First-Click-Free scheme.