More than 25% of UK’s population – some 16 million people – accessed the Internet from mobile phones in December. And what were they looking for? The GSMA Mobile Media Metrics, published for the first time on Friday, provide an insight: on the mobile internet, people want to know what their friends are up to – and perhaps do a bit of flirting.
Facebook has a clearly lead in GSMA’s top 10 UK mobile internet sites, with 5 million unique users against 4.5 million for all of Google’s sites. (Mobile internet users want answers, too.)