IKEA: friend of social media, but not that much

Some days ago I posted this video. Yes, I know, it doesn’t work now. YouTube had to remove it. And that’s the point. When I posted it, I praised the campaign for its use of social media, in an innovative way, engaging with people. I thought Ikea and also the advertising company that devised the campaign were honestly opening up to the power of people replicating their message. But now I find that Forsman has requested that this video is removed from a social media site! The same video that is all about “how social media we are”! Can anyone explain? Maybe I am missing something here…

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